Business

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Software Companies: How to Engage Small Businesses

When Microsoft Word came out in 1989, the price tag per license was about $498. That’s equivalent to more than $1,026 in 2020 value. Ouch! For small to medium-sized businesses, that’s quite an investment, which would go a long way if allocated for purchasing raw materials or paying employee salaries. Then you’ll have to renew …

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Accounting Basics: Understand the Differences of Markup and Margin

It takes more than innovation and guts to win a business. You also need to do some math, particularly accounting. It might not be something that appeals to you, but it is vital for your survival. Without it, you won’t even know if you’re earning or bleeding money. Of course, you can always hire an …

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How Important Are Photos In eCommerce?

Product photography is an excellent way for businesses to engage potential customers. Selling products online has many advantages, but one drawback is that customers cannot view the item closely and handle the object. Online photographs of your product provide an instant understanding that descriptive text cannot achieve. When you’re using a set of engaging product …

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Unconventional Ways to Market Craft Beer

Since last year, there’s been a curious development in the American beer market. Even though two of the biggest breweries, Anheuser-Busch InBev and MillerCoors, have taken control of 90% of the beer market, much smaller craft beer breweries are thriving. What does this mean for aspiring craft beer brewers? If brewing your own beer is your …

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Four Ways to Capture Customer Feedback for Your Business Improvement

You’ve done your research and development; you’ve cleared testing, the marketing campaigns have built up the awareness, and customers are waiting to make their purchase. Now that your business is ready to launch its latest product or service, how can you capture customer feedback and identify the next steps to improve? Here are four methods …

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The Road to Entrepreneurship: Is There Such a Perfect Age to Start?

About 27 million Americans have their own business, according to a recent study. This figure is remarkable, especially with the fact that the United States is a developed country. Getting employed is fairly easy, but many still choose to leave their day job to start their own company. This may leave you wondering if it …

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