Giving away promotional items is one of the oldest types of marketing tricks out there. Getting more people to recognize your brand can be tricky, especially if you are just starting out. Luckily, marketing companies and B2B manufacturing marketing agencies have almost endless ideas for increasing brand awareness.
One of the most commonly used forms of marketing is custom products. If you need ideas to create your first batch of promotional products, here are some ideas that you can try:
Low-cost promotional products
Branded pens are simple and are perhaps the most common type of promotional products that companies get. Even if they seem insignificant, having branded pens is an effective way to boost brand awareness passively. Distribute branded pens for every employee to use, and give them extra to give out to the clients that they meet. Pens are also cheap giveaways for special events, so you wouldn’t have any trouble ordering a lot of them for distribution.
2. Mini notebook
Although your customers or clients may not use your notebook, they will most likely keep it on their bags or desks “just in case.” Having a product that can be frequently used is a great way to keep your brand in their minds. And if they decide to give it to another person; that’s a much better promotion for your company.
With many companies jumping in on the eco-movement in recent years, you can encourage environmental responsibility while promoting your brand with eco-bags. Eco-friendly bags are cheap to manufacture and are easy to transport and distribute to customers. Since they are reusable, they will also last pretty long in households and thus make your brand easily recognizable.
Medium-cost promotional products
1. Reusable water bottle
To use this type of product for your marketing campaign, you need to find a bottle manufacturer that can brand the bottles with your company logo in-house.
2. Bluetooth speakers
Since custom-printed speakers are a piece of technology with significant value, people who receive them will likely keep them or give them to other people. Either way, their awareness of your brand is increased.
3. Power bank
It’s always a hassle to end up somewhere and not have the means to charge your phone. If you distribute branded power banks, people who receive them will be more than grateful for the back-up energy source.
High-end promotional products
1. Portable blender
Give out portable blenders to executives, high-value clients, and top-performing employees. Not only will they appreciate this nifty device, but there’s also a great chance they’ll show it to the people they know due to its uniqueness.
2. Backpacks or messenger bags
Do you want a promo product that people will carry everywhere they go? Invest in backpacks, messenger bags, or luggage with your company’s logo on it.
3. Luxury gift basket
Make your executives and high-value clients happy with a luxury gift basket, filled with high-end goodies such as wine, cheese, chocolates, gourmet coffee, lotions, perfumes, etc.
Does your company need an effective marketing campaign to put your brand’s name in other people’s minds? Do it with these promotional products. Don’t forget to get professional help to ensure the success of your campaigns.